Looking to boost your business? Start building relationships instead of selling. Know one loves the idea or business with the passion of the person that created it. This is why we have a difficult time persuading people that they should buy into our ideas products or services. Telling prospects how great we are, our business, what we are selling and so on has nothing to do with THEM. Instead, try to play a part in how their business can benefit from yours. Speak in terms of you and yours and genuinely become interested in that person and their business.
